They turned the 2019 Coachella Valley Music and Arts Festival into a dance party and now Los Tucanes de Tijuana are coming to San Pedro to headline a new festival designed to celebrate Latino music and culture.

Tickets for the inaugural Electrica Festival are available for the August 21st event at USS Iowa, which will feature more than 20 bands on two stages in front of the battleship.

Los Tucanes, the Norteño legends who have a passionate cross-generational following, will lead an eclectic lineup that co-headlined acts like Los Angeles-born Grammy-winning La Santa Cecilia and Mexico’s cross-genre group Kinky and Nortec Collective: Bostich. includes + awkward.

“Basically, we’re paying tribute to the Hispanic community,” said Joe Leyva, founder of Obscr Thoughts, the Los Angeles-based events company behind the festival.

“The line-up is a hodgepodge of music, basically a lot of the music I listen to,” said Leyva, who is not only an event producer but also a longtime DJ in Los Angeles.

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About 7,000 people are expected to attend the festival, which is only open to adults over the age of 18.

The line-up is also strong with local acts like 8KALACAS, Sola Records All Stars, and East LA psychedelic cumbia band Tropa Magica.

  • David Pacheco, formerly Thee Commons, performs on the second day of the second weekend of the Coachella Valley Music and Arts Festival at the Empire Polo Club in Indio, California on Saturday, April 22, 2017. 21 on the USS Iowa with his band Tropa Magica. (Photo by Kevin Sullivan, Orange County Register / SCNG)

  • La Santa Cecilia will perform on the USS Iowa at the new Festival Electrica on August 21st. (Photo by Humberto Howard).

“I feel like they needed someone to bring in a bit of clutter, so they hired us. We’re bringing in a psychedelic element to make up for that, ”said David Pacheco, lead singer for Tropa Magica, who has performed at other Latin music-focused festivals, including the 2019 Tropicalia Music & Taco Festival.

Pacheco also looks forward to seeing bands representing all sorts of genres in one place, like the Electronica and Norteno mix from Nortec Collective, as well as the Mexican indie rock band Porter and the party music from Los Tucanes.

“Raza always offers high quality content and that’s why you can make a festival like this so versatile and meaningful,” said Pacheco.

While many festivals taking place this year were in the works for 2020 but were postponed during the coronavirus pandemic, Leyva said this was a new concept that emerged a few weeks ago when he booked Los Tucanes to headline.

“It was like dominoes,” he said about how bands jumped on board, which he attributes to the two musicians who wanted to get back on the streets after the quarantine and the draw for the main band.

“Being able to play with Los Tucanes de Tijuana is a big deal, so I think the two go hand in hand because yes, bands want to play,” he said.

And beyond the music, Leyva said, the festival will celebrate all aspects of Latino culture with an art show and food vendors.

While the food offering doesn’t have to be compiled just yet, Leyva said it will include food trucks, possibly pop-up restaurants, and street vendors.

“I want the Elotero out there pushing the cart, I want them to be there, I want paleteros pushing carts, I want Hispanic food fusion, like when someone comes in with Korean and Mexican, that is what we want. ” he said.

A carnival-like element of the concert is also planned with roaming stilt walkers, a laser show on the ship and fireworks at the end of the night.

Electric festival

When: 2:00 p.m. – 12:00 p.m. August 21

Where: USS Iowa, 250 S Harbor Blvd., San Pedro San

Tickets: $ 65-70