Canceled American Music Festivals and the Impact on Food and Beverage Sellers - PR News Blog

At this point, you will have a hard time finding someone who doesn’t have a ticket from a canceled 2020 event to hold on to for a postponed date. As some of the largest gatherings in the world, music festivals had an impossible time last year, and some of them are struggling this year.

Of course, music festivals don’t just serve the best bands – these days it’s just as much about the fantastic, Insta-worthy food and drink as they are about the headliners. How much has the last year of music festival cancellations affected the food and beverage industry? We researched the top five US music festivals to find out.

The five best US music festivals and their culinary offerings

Coachella

To the desperation of music goers and food sellers, Coachella did not take place in 2020 or 2021. The world famous festival features beats and food alike, with the final event on offer in 2019 52 catering facilities for the participants. With an average attendance of 750,000, a seat at Coachella is just as lucrative for catering providers as it is for musicians!

So how excited was it for restaurants to lose two years in a row at Coachella? We looked at the average number of visitors and the average daily food and drink spend to find out.

Food and drink prices vary as much as the food on offer at Coachella – you can get it all from a $ 7 à la carte item with a four-course menu valued at $ 225. For the average participant, GoBankingRates calculated a daily food and drink budget of around $ 70. That means the food and beverage vendors missed around $ 52,500,000 in 2020 due to the canceled festival and will lose again this year as Coachella isn’t happening.

summer party

Although it was canceled last year, the summer festival intends to continue in September 2021. if the 2019 lineup is something to go by, we would expect a hearty 44 sellers for the 2021 festival.

Again, since the Summer Festival doesn’t announce food and drink prices in advance, we’ve used Coachella’s average food budget for a mid-range dispenser – at around $ 70 a day, caterers missed out on a staggering $ 53,900,000, because COVID-19 is wreaking havoc on the 2020 music festivals. However, they hope to get that money back this year as the summer festival is set to take place without reducing capacity.

Lollapalooza

Like the summer festival, Lollapalooza was canceled last year, but so far it is planned to continue at full capacity this year. With an average attendance of 430,000 people and estimated food expenses of about $ 100 per day, grocery vendors missed $ 43,000,000 at this festival due to the event’s cancellation in 2020.

With the music festival set to go into full swing this year, the restaurants are hoping to reclaim that ground.

Electric Daisy Carnival Las Vegas

The Electric Daisy Carnival in Las Vegas, like many other music festivals, was canceled last year. The festival is supposed to take place this year, although it has already been postponed to October. Cross your fingers the event should maintain full capacity.

While the EDC has a smaller capacity than other events on our list, averaging 410,000 visitors, the festival’s revenue is boosted by Vegas’ famously high prices. Spending an average of $ 150 per day, the food and beverage vendors missed a total of around $ 61.5 million from the canceled event last year.

Essence

With an average attendance of 510,000, the Essence cancellation in New Orleans last year was a huge hit for restaurants and local eateries. As with the Summer Party, we based our estimated earnings on Coachella’s average daily spend of $ 70 and calculated that vendors missed an estimated $ 35.7 million last year. Since this year’s Essence is a virtual tour, attendees will head to their fridges to enjoy food during the digital festival.

festival

Total number of participants

Average daily expenses for food and drink

2020 lost income

Number of participants in 2021 (canceled or reduced)

Estimated income 2021

summer party

770,000

$ 70 *

$ 53.9 million

No change in approval

$ 53.9 million

Coachella

750,000

$ 70

$ 52,500,000

Canceled – 750,000 participants missed

$ 0 (average of $ 52,500,000 missing)

Essence

510,000

$ 70 *

$ 35.7 million

Virtual tour

$ 0 (average of $ 35,700,000 missing)

Lollapalooza

430,000

$ 100

$ 43,000,000

Carry on at full capacity

$ 43,000,000

Electric Daisy Carnival

410,000

$ 150

$ 61,500,000

Carry on at full capacity

$ 61,500,000

* Based on Coachella’s average meal spend as estimated by GoBankingRates

Electrix supplies food and beverage companies in the United States Control cabinets, important to maintaining food hygiene and safety, commented, “We knew the impact of canceled food and drink festivals on food sellers would be significant, but the above numbers really put things into perspective. We hope that we can safely return to such events in the near future and support this type of company again. “

With several major US music festivals returning this year, we all hope to be treated to the latest and greatest tunes and dishes again.

Sources:

https://www.gobankingrates.com/saving-money/entertainment/how-much-coachella-cost/

http://www.eventtrk.com/events/7/lollapalooza/56/how-much-does-lollapalooza-cost

http://www.eventtrk.com/events/8/edc/58/how-much-does-edc-cost-we-break-it-down

https://www.statista.com/chart/17757/total-attendance-of-music-festivals/

https://la.eater.com/2019/3/28/18285657/coachella-food-restaurants-lineup-music-festival-2019

https://www.summerfest.com/food-and-beverage/